Cecilia Zhang, Ph.D.

• Ph.D., Indiana University Bloomington
• ME.d., Shanghai University of Sport

• European Association for Sport Management New Researcher Award (NRA) 3rd Place

• Sport Marketing
• Branding
• Sport Tourism

Zhang, J. C., Byon, K. K., Tsuji, Y, & Pedersen, P. M. (2021). Co-created value influences resident support through the mediating mechanism of gratitude. European Sport Management Quarterly, 23, 125-147. https://doi.org/10.1080/16184742.2020.1836011

Zhang, J. C., Svetina D., & Byon, K. K. (2020). An item response theory analysis of residents’ perceived positive event impact. Journal of Global Sport Management, 7, 615-643. https://doi.org/10.1080/24704067.2020.1731701

Zhang, J. C., Byon, K. K., Huang, H., & Xu K. (2020). Changes in event impact associated with residents’ satisfaction and behavioral intentions: a pre-post study of the 2014 Nanjing Youth Olympic Games. International Journal of Sports Marketing and Sponsorship, 21, 487-511. https://doi.org/10.1108/IJSMS-03-2019-0027